Lori Kidron serves as AYR’s CMO, heading the Marketing and Communications department, and leads the firm’s marketing and communications setup, including leading local and international collaborations.  

Lori possesses years of experience in the field of marketing, marcom and business development at leading companies on the market in the fields of finances and retail, and as such has managed cross-organizational projects with large scale budgets. 

During her first-degree studies she served as teaching assistant for marketing courses of the Faculty of Communications at the College of Management Academic Studies, and later served as research assistant to the School of Business Administration deacon at the time. She has also published several articles on management and marketing in the academic journal “Marketing Now”.