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Go Viral, Don’t Spiral: Best Practices for Influencer and Endorsement Campaigns

02 Sep 2024 North America

Event Details

Schedule

September 10, 2024 | 12:00 pm - 1:00 pm EDT

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Please join AGG Brands and Advertising attorneys Anuj Desai and Matt Wilson for a complimentary webinar discussing legal issues and best practices related to influencer and endorsement marketing campaigns. Specifically, the conversation will focus on the updated FTC Endorsement Guides, the latest regulatory and legal actions, and other newsworthy hot topics.

Anuj and Matt will provide practical takeaways concerning:

  • The general do’s and don’ts for influencer-centric promotion and advertising campaigns;
  • Market contract terms and conditions;
  • Content creation;
  • Ownership and licensing;
  • Recommended disclosures and disclaimers; and
  • Various other tips and insights.

The webinar is directed at brand representatives and business teams, advertising and creative professionals, talent, and legal professionals.

There will be an opportunity for Q&A at the end of this webinar.

Credits: 1 hour of CLE credit is pending approval by the State Bar of Georgia

To enhance your webinar experience with us, please make sure to access the webinar from outside of a VPN and close out of all other streaming services. The webinar is best viewed on a desktop or laptop computer. The recommended browser is Google Chrome.

Please click here to perform an automatic system check to confirm your system is compatible with the webinar.

Please click here to view the GoToWebinar attendee guide.